Data Analysis & Reporting
Overview:
Kids Dental Brands tracks its consumer audience, acquisition and behavior through the use of several Google Tags and Facebook Pixels. This data is then divided and analyzed in Google Analytics, Google Search Console, and Google Ads.
Challenge:
Accumulate and organize automated data from several sources, including Google Analytics, Google Search Console, Google Ads, and Facebook ads for 19 different markets. Reports need to be reviewed weekly and distributed out to a larger audience every quarter.
Solution:
Utilize Google Data Studio (Looker Studio) to build robust automated reports detailing all of Google’s tools data.
Enlist SEMRush for advanced SEO automated reporting.
Results:
With the help of Google Data Studio automated reports, pay-per-click performance is closely examined and analyzed on a weekly basis, while the overall digital presence is assessed for key performance indicators every quarter.
